October 9th Cut Off Date

Join the next cohort now

Over 800+ successful program completions to date. The next cohort starts on October 9, 2025. We have two pricing options to make the course as accessible as possible. Spots are limited!

SINGLE PAYMENT

$397

One time payment

  • One-time payment
  • One year community access
  • Free resources
  • Available access to all recordings
  • Available to all countries
Sign Up Now
RECURRING PAYMENT

$133/mo

3 monthly payments of $133.00

  • 3 monthly payments
  • One year community access
  • Free resources
  • Available access to all recordings
  • Available to all countries
Sign Up Now
HEART OF DESIGN ALUMNI

Testimonials

Thank you Heart of Design team and Peter Gould for creating this beautiful space. I’m grateful to be part of the recent program on July 2023 and one of my main takeaways from this life-changing experience is to reframe my mindset to do transformative work instead of it being transactional as a designer.

Amera Ibrahim

The past few weeks have changed how I feel about the road ahead, alhamdulillah, despite not knowing what the future holds. If you’re just embarking on your journey as a creative or entrepreneur, or are a seasoned professional, I highly recommend this course.

Noor Al Masawi

I just want to let you know that just after this short time in the course I start to see the seeds of a life-changing path, some early internal prototypes. I want to thank you for putting this course together. The material is more than amazing. May Allah reward you.

Sharif Shawky

The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas – through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from.

Maria Azam

I have been following Peter Gould’s work for some time through the people who have worked with him and have always been drawn to understand how to design with an intention.
I am glad to take part in the Heart of Design program as it opened my eyes to understanding how design is integrated through an Islamic lens and can bring value to what we believe in and be of service to the people and planet around us. As the name of the course implies, everything has to be evaluated from the heart foremost.

Athina Ibrahim

I had the wonderful opportunity to participate in the Heart of Design program offered by the Gould Studio in January 2023. As a health sector worker, I have been on a journey of recovery from burnout in the aftermath of the COVID-19 pandemic. The course, with its heart-centred approach, provided me with a beautiful path by which to explore creativity and spiritual grounding.

Abeer Majeed

Thank you Heart of Design team and Peter Gould for creating this beautiful space. I’m grateful to be part of the recent program on July 2023 and one of my main takeaways from this life-changing experience is to reframe my mindset to do transformative work instead of it being transactional as a designer.

Amera Ibrahim

The past few weeks have changed how I feel about the road ahead, alhamdulillah, despite not knowing what the future holds. If you’re just embarking on your journey as a creative or entrepreneur, or are a seasoned professional, I highly recommend this course.

Noor Al Masawi

I just want to let you know that just after this short time in the course I start to see the seeds of a life-changing path, some early internal prototypes. I want to thank you for putting this course together. The material is more than amazing. May Allah reward you.

Sharif Shawky

The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas – through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from.

Maria Azam

Thank you Heart of Design team and Peter Gould for creating this beautiful space. I’m grateful to be part of the recent program on July 2023 and one of my main takeaways from this life-changing experience is to reframe my mindset to do transformative work instead of it being transactional as a designer.

Amera Ibrahim

The past few weeks have changed how I feel about the road ahead, alhamdulillah, despite not knowing what the future holds. If you’re just embarking on your journey as a creative or entrepreneur, or are a seasoned professional, I highly recommend this course.

Noor Al Masawi
PROGRAM OVERVIEW

Learn more with the live info session

A 5-week journey to shape your ideas, plan your next chapter, and explore where design, entrepreneurship, and spirituality meet.

PROGRAM CURRICULUM

Embark on a 5-week journey with
learners from around the world

Join a global community of learners on a 5-week journey of transformation through The Heart of Design. Peter Gould will guide you through this online program aimed at empowering creatively confident, talented leaders to launch spiritually-grounded ideas that can meet our communities’ challenges.

Enroll Now

Week 1

Embracing Design

  1. Understand the role and potential of design in our world during uncertain times
  2. Reframe personal goals, community and global problems 
as design challenges
  3. Discover and embrace Design Thinking as a transformational mindset

Week 2

Design with Heart

  1. Understand the role and potential of design in our world during uncertain times
  2. Reframe personal goals, community and global problems 
as design challenges
  3. Discover and embrace Design Thinking as a transformational mindset

Week 3

Seeking the Path

  1. Understand the role and potential of design in our world during uncertain times
  2. Reframe personal goals, community and global problems 
as design challenges
  3. Discover and embrace Design Thinking as a transformational mindset

Week 4

Finding the Way

  1. Understand the role and potential of design in our world during uncertain times
  2. Reframe personal goals, community and global problems 
as design challenges
  3. Discover and embrace Design Thinking as a transformational mindset
MEET THE FOUNDER

About the instructor

Peter Gould is a strategic design leader. He advocates for heart-centered design to create meaningful cross-cultural understanding.

Over 20 years his engagements have included Apple, Google, United Nations and a diverse portfolio from senior government projects to globally successful products. His contributions to design have resulted in international acclaim, including a major award from the UAE Vice President.

He is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured Design Thinking at the University of Technology, Sydney.

In 2020, Peter was appointed as an Australia for UNHCR Ambassador in recognition of his efforts supporting refugees. At the intersection of design, spirituality & entrepreneurship, Peter aims to inspire a global heart-centered design movement for a bright, shared future.

Visit peter-gould.com
GLOBAL LIKE-HEARTED COMMUNITY

This Program Is For:

Whether you’re reading the book or joining the online program, The Heart of Design is beneficial for anyone seeking to enrich their professional and personal journey but could be especially useful for:

01

Aspiring Entrepreneurs

Fuel your entrepreneurial dreams with the Heart of Design, where you’ll gain essential tools and insights to help kickstart your business ideas and learn to have a co-opetition mindset in the startup world.

02

Startup Founders

Startup life can be incredibly hard, but with a spiritually-grounded mindset, heart-centered tools and strategies, founders can reimagine the path towards sustainable faith-based holistic success.

03

Business Owners

Reimagine your company with a holistic understanding of business success and team culture that seeks meaningful alignment with clients & customers. Discover Heart-Centered Design tools to a develop and refine a purposeful value proposition with actionable steps towards a brighter future.

04

Post Graduates

Embark on your post-graduate journey from
a position of strength by learning how to align your career goals with your spiritual values. Develop a positive mindset that will help you transition from academia to the professional world.

05

Community Leaders

Empower and lead your community initiatives with intentionality and excellence. Discover how a designer mindset can transform your projects and help you drive positive change in service to your team people around you.

06

Creative Professionals

Learn how a Heart-Centered Design approach can help you design for remembrance rather than distraction; allowing you to create work that is transformative rather than transactional.

01

Aspiring Entrepreneurs

Fuel your entrepreneurial dreams with the Heart of Design, where you’ll gain essential tools and insights to help kickstart your business ideas and learn to have a co-opetition mindset in
the startup world.

02

Startup Founders

Startup life can be incredibly hard, but with a spiritually-grounded mindset, heart-centered tools and strategies, founders can reimagine the path towards sustainable faith-based holistic success.

03

Business Owners

Reimagine your company with a holistic understanding of business success and team culture that seeks meaningful alignment with clients & customers. Discover Heart-Centered Design tools to a develop and refine a purposeful value proposition with actionable steps towards a brighter future.

04

Post Graduates

Embark on your post-graduate journey from
a position of strength by learning how to align your career goals with your spiritual values. Develop a positive mindset that will help you transition from academia to the professional world.

05

Community Leaders

Empower and lead your community initiatives with intentionality and excellence. Discover how a designer mindset can transform your projects and help you drive positive change in service to your team people around you.

06

Creative Professionals

Learn how a Heart-Centered Design approach can help you design for remembrance rather than distraction; allowing you to create work that is transformative rather than transactional.

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